Where-to-Buy Solution

An intelligent Where-to-Buy solution for a Post-Covid new retail reality5 min read

December 18, 2020 4 min read


An intelligent Where-to-Buy solution for a Post-Covid new retail reality5 min read

Reading Time: 4 minutes

Covid has shaken up the world of retail, with radical changes in consumer behavior. Brands and manufacturers need to adapt in order to maximize traffic monetization and omnichannel retail sales. Shopbrain’s intelligent Where-to-Buy solution is specifically engineered to guide consumers on the path to a sale.

The boom in online retail during the pandemic is predicted to last. Most online shoppers plan to continue their habit, with the figure at 90% for clothing purchases, 80% for groceries, and 84% for non-food packaged goods[1]. Internet shopping represented 33% of all retail spending in May 2020[2], almost doubling at the start of the year — with online retail pushed forward by five years[3]. Worldwide, 45% of consumers are shopping more often on their smartphones since the Covid outbreak began[4].

Visual illustration showing that most online shoppers plan to continue their habit formed during the COVID19 pandemic
Most online shoppers plan to continue their habit formed during the COVID19 pandemic

Yet post-Covid shoppers have retained an interest in brick-and-mortar stores, while safety concerns remain. Over 90% of consumers admit enjoying shopping in physical outlets, while just 28% plan to go back over the next half year. Almost three-quarters of shoppers miss trying products in stores, yet only 5% intend to do so in the foreseeable future[5].  

Charts showing that most shoppers enjoy and miss the shopping experience in physical outlets but not ready to return just yet
Most shoppers enjoy and miss the shopping experience in physical outlets but not ready to return just yet

Today’s post-Covid shopper is embracing in-store pickup as part of a wider range of buying and delivery methods including home or curbside delivery and ordering via third-party apps. In uncertain times, over 40% of shoppers are willing to pay extra for the sake of convenience[6].  

The ease of collecting in-store has proved increasingly popular with consumers, who can avoid delivery delays or higher shipping costs — BOPIS orders rose by more than 200% in April 2020 over last year[7]. The option has allowed non-essential stores, which have been temporarily closed, to continue receiving consumers.

Home or curbside delivery appeals to over half of shoppers, who have reduced their in-store or restaurant visits since the start of lockdown, with one quarter relying on such methods repeatedly[8]. Almost 80% want to be offered flexible delivery options in the future[9].

Socializing, as well as shopping, has been localized since the pandemic. Almost 40% of US shoppers said they are opting to shop with neighborhood or independent retailers post-Covid[10], and almost 80% of consumers have felt a connection to their community in the pandemic, which they believe will last[11]. Meanwhile, a third of American adults anticipate eating out less frequently, even after lockdown ends[12].  

Diverse, and rapidly changing shopping needs mean that retailers need to adapt to retain customers and increase sales. Most consumers — 80% of online shoppers and over 60% of mobile shoppers — believe that innovation and optimization improve their retail experience[13]. Evolving customer behavior presents a unique opportunity for brands to step ahead of the competition. 

In this new retail reality, a where-to-buy solution can meet consumer needs and boost sales. When featured on websites, email, social media, and paid search, the Where-to-Buy Finder helps turn digital footprint into profit. Its technology works by scanning your product catalog and stock, both online and in-store. A dynamic widget then places this knowledge at the fingertips of the customer — increasing the likelihood of a purchase.

Saving the shopper time and effort, the campaign tool highlights product availability, retailer locations, and delivery options, all in real-time. From a desktop or a mobile app, the solution constantly adjusts its information. Direct-to-consumer purchases are also supported, as are third-party apps like Uber and Instacart.

Rather than simply pinpointing retailers on a map, the intelligent listings are fully optimized and personalized to the user. Core machine learning analyses every click, phone call, and interaction to customize the display. The shopping journey can also be guided through prioritization of the retail partners featured.

Shifts in product availability and delivery models, due to lockdown or for any other reason, are picked up by the Where-to Buy Finder. State by state and city by city, the solution offers personalized information that users can rely on. At the same time, the tool directs high-quality traffic to partner retailers, strengthening your brand.

An invaluable insight into the shopping pathway is provided by the analytics dashboard, which shows how a purchase is completed. Stats on impressions and clicks, conversion rates, and product performance clearly demonstrate the ROI. And while the automated tool works to boost sales, no ongoing maintenance is needed on your part and there are minimal setup requirements.

If a more seamless pathway to your product — and an increase in conversion — sounds good, contact our sales team for a free demo. We offer a risk-free trial for most clients so that you can understand the revenue potential for yourself.  

[1] BCG/Facebook, Turn the Tide, Unlock the New Consumer Path to Purchase (India) https://web-assets.bcg.com/74/f3/0629892d4572860cfca5476f0014/bcg-facebook-turn-the-tide-report.pdf

[2] UK Office for National Statistics, Shopping may never be the same again https://blog.ons.gov.uk/2020/06/29/shopping-may-never-be-the-same-again/

[3] BBC, Theo Paphitis: Retail will never, ever be the same again https://www.bbc.co.uk/news/av/business-52772056

[4] PWC, The consumer transformed, Global Consumer Insights Survey 2020 https://www.pwc.com/gx/en/industries/consumer-markets/consumer-insights-survey.html

[5] Incisiv, The 2020 Apparel Digital Maturity Benchmark https://www.incisiv.com/webinar-the-2020-apparel-digital-maturity-benchmark

[6] Deloitte, State of the Consumer Tracker https://www2.deloitte.com/us/en/insights/industry/retail-distribution/consumer-behavior-trends-state-of-the-consumer-tracker.html?id=us:2el:3dp:wsjspon:awa:WSJCMO:2020:WSJFY20

[7] Adobe, Digital Economy Index 2020 https://www.adobe.com/content/dam/www/us/en/experience-cloud/digital-insights/pdfs/adobe_analytics-digital-economy-index-2020.pdf

[8] National Retail Federation https://nrf.com/blog/how-retailers-are-adapting-curbside-pickup

[9] Incisiv, The New Store Shopper in High Touch Retail, https://www.incisiv.com/ebook-the-new-store-shopper-in-high-touch-retail

[10] Global Web Index, CBE: Consumer Behavior Evolution through Sixty Days of COVID-19 https://www.globalwebindex.com/webinars/coronavirus-gwipress

[11] Accenture, COVID-19: How consumer behavior will be changed — https://www.accenture.com/us-en/insights/consumer-goods-services/coronavirus-consumer-behavior-research

[12] Technomic Survey https://www.restaurantbusinessonline.com/financing/consumers-likely-cut-back-restaurants-coronavirus-pandemic

[13] National Retail Federation, Consumer View Summer 2019 https://nrf.com/research/consumer-view-summer-2019