Shopbrain Navigates Broken Hotel Pricing Comparisons3 min read
Consumer Champion Expands The Power Of Its Shopping Assistant To Hotels Amidst Market Pricing Mess
TORONTO, ON – Shopbrain, the AI-powered shopping assistant that already helps its users find the best price when shopping for the product they want, has now expanded their capabilities to the hotel industry. This expansion comes as consumers are unaware of just how broken the once savvy hotel price comparison market has become.
“Consumers have done a great job in the past of using price comparison sites to find the best hotel prices, but that system is now a broken one. So we’re taking our approach to retail and now making it available to help consumers navigate this pricing minefield created by hotels and price comparison sites, said James Cunningham, CEO and Co-Founder of Shopbrain. “This market has become so confusing as the playing field has changed just in the last year or two
“…we’re taking our approach to retail and now making it available to help consumers navigate this pricing minefield created by hotels and price comparison sites”
Online travel price comparison sites once took the industry by storm with promises to help consumers find the best prices, including hotels. But their compensation-based pricing models have shown that they will never be able to offer a better price on a room compared to booking directly on a hotel’s site. Meanwhile large hotel chains like Marriott and Hilton are investing heavily in enticing consumers with cheaper offers through membership rewards packages. Shopbrain is the only solution that takes an independent, unbiased approach to find a better price across both hotel and price comparison sites to ensure users are shown the most accurate, best deal.
Following up on its success in empowering online shoppers with pricing information in traditional retail, Shopbrain’s browser extension and app now activates on the very online travel agencies that claim to have the best deals. Just as before, this expansion is free to Shopbrain users and doesn’t require consumer data.
“We’re already seeing results from April that when Shopbrain users were on a comparison site, we still found them a better price for identical hotel rooms 43 percent of the time”
“We’re already seeing results from April that when Shopbrain users were on a comparison site, we still found them a better price for identical hotel rooms 43 percent of the time on another comparison site. These sites will never be able to show the cheapest price and lead consumers to pay more than they need to, and this is unacceptable,” continued Cunningham. “In the end, we don’t care who they book through – we just believe they should know where the actual lowest price is.”
Shopbrain, from meta-search engine and big data company Yroo, is a virtual shopping assistant powered by artificial intelligence to find online shoppers the best price in real-time. Through AI, Shopbrain searches millions of retailers, merchants, online travel agencies, hotel sites and search engines, including Amazon, Best Buy, Home Depot, Walmart, Target, Expedia, Booking.com, Hotels.com, Trivago and Google Shopping and catalogs over 1 billion products and scans thousands of hotels. The shopping assistant empowers users to discover and compare prices and customer reviews, aggregating current and historical data from thousands of retailers and travel sites in seconds, ultimately saving online shoppers time and money.